Toluna Influencers UK – Can You Really Make Money Sharing Your Opinions?

Toluna Influencers has been around for years and is one of the more well-known names in the world of online surveys. But is it actually worth your time? Or is it just another slow survey site where you spend ages answering questions for pennies?

In this post, I’ll break down exactly how Toluna works, how much you can realistically earn, and my honest thoughts on whether it’s worth signing up in 2025.

💡 What is Toluna Influencers?

Toluna is an online survey and opinion site where users earn points for sharing their views on products, services, politics, and all sorts of lifestyle topics. These points can be exchanged for PayPal cash, gift cards, or entries into prize draws.

It’s part of Toluna Group, which works with some big global brands, meaning your feedback actually contributes to real product development and research.

🛠️ How Does Toluna Work?

Once you sign up (free and pretty quick), you’ll get access to your Toluna dashboard where you can:

• Take paid surveys

  
  

• Answer quick polls

  
  

• Participate in sponsored topics (short questions posted by the community)

  
  

• Join product testing opportunities (limited availability)

  
  

You earn points for each action, and once you’ve built up enough, you can cash out.

💰 How Much Do You Earn?

Toluna rewards you in points, not pounds — which can feel a bit confusing at first. Here's a rough breakdown:

• Short surveys (5–10 mins): 500–1,500 points

  
  

• Longer surveys (15–30 mins): 2,000–5,000 points

  
  

• Daily polls and quick activities: 15–100 points

  
  

• Referral bonuses (when active): Varies

  
  

60,000 points = £10 (via PayPal or voucher)

So a 2,000-point survey is roughly worth about 33p. That might not sound like much, but it adds up if you're consistent.

🕰️ How Long Do Surveys Take?

Most Toluna surveys take 10–20 minutes, and they do a decent job of showing the estimated time upfront. You’ll sometimes get screened out if you don’t qualify — which is frustrating — but they often give a few bonus points just for trying.

You can also take “profile surveys” when you join to help unlock better-matched surveys going forward.

📲 Is There an App?

Yes! Toluna has a free app available for both iOS and Android. It’s easy to use, and you can earn on the go — whether you’re on the sofa, waiting at school pick-up, or doing your skincare routine.

The app lets you:

• Take surveys

  
  

• Check your points balance

  
  

• Redeem rewards

  
  

• Answer daily polls

  
  

• Get notified of new survey invites

  
  

It's super handy and makes it easier to stay consistent.

🛒 What Rewards Can You Get?

You can redeem your points for:

• PayPal cash (from £10)

  
  

• Gift cards – Amazon, M&S, Starbucks, Tesco, etc.

  
  

• Sweepstakes entries (optional)

  
  

• Product testing – if you're selected for campaigns

  
  

One of my favourite things about Toluna is the variety of gift cards — it's not just Amazon!

🎯 Tips for Earning More with Toluna

Here’s how to boost your earnings and make the most of it:

• 📌 Check your dashboard daily – new surveys pop up often

  
  

• 📝 Complete your profile – to get better-matching surveys

  
  

• 🔔 Turn on notifications – so you don’t miss high-paying surveys

  
  

• 🤝 Watch for referral offers – they’re not always active, but when they are, they’re worth it

  
  

• 💬 Join community topics – it’s fun and earns small bonus points

🧾 Pros & Cons of Toluna

Pros:

• Free and easy to join

  
  

• Decent range of surveys

  
  

• Gift cards and PayPal options

  
  

• Good mobile app

  
  

• Fun community feel with polls and discussions

  
  

Cons:

• Points system can feel slow

  
  

• You might get screened out of some surveys

  
  

• Some rewards take a while to process (up to 2 weeks)

🙋‍♀️ Is Toluna Worth It?

If you're consistent and don’t mind the occasional screen-out, yes — Toluna is worth adding to your side hustle toolkit. It’s not going to be your biggest earner, but it’s reliable, legit, and has some of the best reward variety I’ve seen from survey platforms.

It’s also perfect for squeezing in quick tasks during spare moments — you don’t need to carve out loads of time, and you can always pause and come back later.

✨ Final Thoughts

Toluna is a solid all-rounder when it comes to survey sites. It’s not the fastest way to make cash, but it is one of the more enjoyable and flexible ones — especially if you like sharing your opinion and getting rewarded for it.

If you're already doing other paid survey apps like Prolific, Qmee, or InboxPounds, Toluna makes a great companion app for when you want to keep your earnings ticking over between bigger-paying surveys.

Whether you’re saving for something special, covering a few extras, or just want a little side hustle to do in your downtime, Toluna’s a great one to try.

Visit Toluna